Amid reports of a possible sale of Apple Leisure Group, one of the company’s wholesalers has hired a new president, Scott Wiseman, and announced the resignation of Jeff Clarke.
Industry veteran Greg Bernd, who was with Classic Vacations for many years, has a "proven ability to foster relationships" with travel agents, said the wholesaler.
The reward program, which was announced in mid-December, is a first for the operator; already, more than 5,000 agents have registered.
The LoyalTI First initiative rewards every booking made by agents with a scalable system of points. Agents can also accumulate bonus points for special promotions tied to monthly supplier offers, including deals with hoteliers and airlines.
Travel Impressions announced the Cuba news at an agent appreciation event in Cancun.
<pimage id='1Travel Impressions has revealed a new brand strategy and agent loyalty program. </p><p>The company has an updated logo, new marketing materials for agents and a new tagline: “Your success is our destination.” New marketing materials communicate its commitment to agents, the company
Sandals decided “to go in a different strategic direction,” Travel Impressions said Thursday.
The bonus commission can be combined with any other Travel Impressions agent incentive, including the operator’s Supplier of the Month offers.
Janet Heinz and Sheri Pasternak are replacing Theresa Gatta on an interim basis.
As an incentive for agents, the tour operator is paying 10% commission on the airfare portion.